NellyRodi and IFOP are joining forces to publish their new Luxury Observatory, September 2020 edition: "Thinking the Unthinkable".
Corporate responsibility, transparency of manufacturing processes, blockchain, environmental impact, defense and representation of minorities, the luxury industry is exposed to new threats, and must therefore face issues as delicate as they are demanding.
This study, conducted in the midst of a health crisis on a sample of 2,400 women living in China, France or the USA invites you to disentangle the true from the false from a consumer point of view.
Built in 3 parts, it deciphers the megatrends of the luxury market, assesses risks and consumer perception to offer you forward-looking scenarios through inspiring innovations and case studies.
The online purchase of this study (French or English version) includes:
- A 2 hour presentation by the NellyRodi + IFOP experts
- A deliverable in pdf format of the study given at the end of the presentation
- A personalized exchange at the end of the presentation based on your brand news