What are the new relationships with our habitat? What are the consumption drivers that challenge the Home industry? How to provide a unique and effective response to these new expectations?
NellyRodi offers you a unique analysis of changes in the home universe through the prism of consumer attitudes and uses.
In a context of tension, the behavior and expectations of consumers are profoundly modified. Everyone wants to "live better", and this quest for rebalance can then take different forms: the search for optimal solutions, the will to act to have a positive impact, the need for human reconnections or even the desire to express and create.
So many new challenges for the Home industry!
We will provide prospective responses by use, to put the function back at the heart of the positioning strategy. We will detail four major trends: Maison Agile, Maison Vertueux, Maison Refuge and Maison Inspirante.
The study is organized into three parts:
-The societal context: understanding the changes that are redefining the relationship to housing
-The challenges of the sector: deciphering the new codes of consumption
-The 4 Houses of tomorrow: define the possible responses and the resulting business opportunities with specific and sourced examples.